May 11, 2022
In Startup Ideas
They are in a myth trap, as Arjen Lubach would say. And once you USA Phone Number List you're in it, it's hard to get out. Marketing in a world of fake news You see: the different types of fake news vary widely. An April Fools' joke by the Hema is really different from an anti-Semitic conspiracy theory USA Phone Number List by Robert Jensen. Yet both can be called fake news. Recognizing the different types of misleading information is a first step in dealing better with USA Phone Number List fake news. But what else can you – as a marketer, content creator, advertiser, or the USA Phone Number List communication professional – do in a world where fake news has won? A few tips: Be open and honest about where you get your information from. This starts, for example, with a good reference in your content. Correct USA Phone Number List yourself if you accidentally spread fake news. Everyone makes a mistake once in a while. Don't sweep that under the rug, but be honest about your mistake and tell how you've improved. Try to develop your own media literacy, that of your colleagues, and that of your target the USA Phone Number List group. Learn how (new) media work and how they can be used on USA Phone Number List spread fake news. Always count to ten before responding to new information, such as news in your industry. Can the information be trusted? Do you have to respond at all? And if so: how? Speak out against incorrect USA Phone Number List information (about your brand or organization). The best weapon against incorrect information is correct information. But don't argue with trolls. Trolls continuously spread fake news to cause chaos and damage. You cannot enter into a conversation with these people (or bots!). You can only report it. In this way, you contribute to a world in which people can have confidence again in the information they encounter (online). And you gain the trust of your target group in your organization, brand, or USA Phone Number List message.